2 min read
Through-Channel Marketing
Thought Leadership & Best Practices Blog
channel marketing (2)
![partner_enablement_strategy_team](https://www.triptych.com/hubfs/Canva%20images/Canva%20Design%20DAEKnMX6fWY.png)
2 min read
What is Channel Partner Enablement and How Can You do it Right?
![Picture of Cameron Schulz](https://www.triptych.com/hs-fs/hubfs/CameronHeadshot.jpg?width=30&name=CameronHeadshot.jpg)
![channel-partners-discussing-business](https://marvel-b1-cdn.bc0a.com/f00000000192166/f.hubspotusercontent30.net/hubfs/2427339/Canva%20images/PartnerType.png)
3 min read
3 Examples of Common Channel Partner Types to Help You Discover Yours
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![CMO considering whether they should start a channel program](https://marvel-b1-cdn.bc0a.com/f00000000192166/f.hubspotusercontent30.net/hubfs/2427339/Untitled%20Design-Sep-04-2020-03-25-05-18-PM.png)
3 min read
Plan for Success: 6 Things to Consider Before Starting a Channel Program
![Picture of Cameron Schulz](https://www.triptych.com/hs-fs/hubfs/CameronHeadshot.jpg?width=30&name=CameronHeadshot.jpg)
![](https://www.triptych.com/hubfs/Channelvstraditional.png)
3 min read
Why is Channel Marketing More Challenging than Traditional Marketing?
![Picture of Cameron Schulz](https://www.triptych.com/hs-fs/hubfs/CameronHeadshot.jpg?width=30&name=CameronHeadshot.jpg)
![](https://www.triptych.com/hubfs/Untitled%20Design.png)
3 min read
The Channel is advancing—make sure your channel software is too
![Picture of Triptych](https://www.triptych.com/hs-fs/hubfs/Creative%20internal%20assets/Triptych%20Images/Triptych_Logo_Fav.png?width=30&name=Triptych_Logo_Fav.png)
![268-ted3358-eye-id-388474-jpeg](https://www.triptych.com/hubfs/268-ted3358-eye-id-388474-jpeg.jpg)
2 min read
What’s driving eyebrow-raising matches and consolidation in SaaS?
![Picture of Jay Thomas](https://www.triptych.com/hs-fs/hubfs/Creative%20internal%20assets/Company_Headshots/jay.jpg?width=30&name=jay.jpg)
![The_Path_to_Sales_Compliance](https://www.triptych.com/hubfs/Untitled%20design%20%286%29.png)
3 min read
Sales compliance: How to conquer misalignment amid heavy regulation
![Picture of Jay Thomas](https://www.triptych.com/hs-fs/hubfs/Creative%20internal%20assets/Company_Headshots/jay.jpg?width=30&name=jay.jpg)
![4 keys to developing better B2B marketing materials_Feature Image](https://www.triptych.com/hubfs/4%20keys%20to%20developing%20better%20B2B%20marketing%20materials_Feature%20Image.jpg)
3 min read
4 keys to developing better B2B marketing materials.
![Picture of Triptych](https://www.triptych.com/hs-fs/hubfs/Creative%20internal%20assets/Triptych%20Images/Triptych_Logo_Fav.png?width=30&name=Triptych_Logo_Fav.png)
![What true sales-marketing alignment looks like and how to achieve it in your business_Feature Image](https://www.triptych.com/hubfs/What%20true%20sales-marketing%20alignment%20looks%20like%20and%20how%20to%20achieve%20it%20in%20your%20business_Feature%20Image.jpg)
3 min read
What true sales-marketing alignment looks like and how to achieve it in your business.
![Picture of Jay Thomas](https://www.triptych.com/hs-fs/hubfs/Creative%20internal%20assets/Company_Headshots/jay.jpg?width=30&name=jay.jpg)