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Marketing and Sales Support | Triptych
5 Qualities of Successful Channel Partner Incentive Programs
Posted on
November 12th, 2020
by Cameron Schulz
What is a Channel Partner Incentives? Although very different, the relationship between supplier and partner in a channel partnership does share similarities to the relationship between ...
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What is Channel Partner Enablement and How Can You do it Right?
Posted on
October 15th, 2020
by Cameron Schulz
What is Channel Partner Enablement?
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3 Examples of Common Channel Partner Types to Help You Discover Yours
Posted on
September 22st, 2020
by Triptych
Once you’ve done the groundwork to establish that a channel partner marketing is the right direction for your organization, you’ll need to decide which type of partnership will be the most ...
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Plan for Success: 6 Things to Consider Before Starting a Channel Program
Posted on
September 7th, 2020
by Cameron Schulz
The benefits of channel marketing can be very appealing to sales and marketing departments of all shapes and sizes. Unfortunately, channel isn’t right for everyone. Choosing to start a ...
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Why is Channel Marketing More Challenging than Traditional Marketing?
Posted on
September 4th, 2020
by Cameron Schulz
In previous blogs focused on channel marketing, we’ve discussed what channel marketing is, why it’s beneficial, how to do it right, and even a few of the challenges it presents; along with ...
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The Channel is advancing—make sure your channel software is too
Posted on
August 5th, 2020
by Triptych
The end of June marked the release of Forrester’s Q2 Channel Software Tech Stack 2020, which recognized Triptych in the mix of Through-Channel Marketing Automation platforms. Along with ...
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Triptych Listed in Forrester Channel Tech Stack 2020 Release
Posted on
July 9th, 2020
by Triptych
Following the release of Forrester’s most recent Tech Stack, Triptych is thrilled to have earned a standing among the top Through-Channel Marketing Automation (TCMA) providers for our ...
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What’s driving eyebrow-raising matches and consolidation in SaaS?
Posted on
October 14th, 2019
by Jay Thomas
As sales enablement startups grapple with profitability, those of us watching the industry closely have noticed some unusual partnerships and consolidation in the past few years. It may not ...
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Sales compliance: How to conquer misalignment amid heavy regulation
Posted on
August 30th, 2019
by Jay Thomas
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4 keys to developing better B2B marketing materials.
Posted on
August 23st, 2019
by Alise Houserman
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