Marketing and Sales Support | Triptych

How Does TCMA Encourage Greater Channel Partner Participation?
How Does TCMA Encourage Greater Channel Partner Participation? How Does TCMA Encourage Greater Channel Partner Participation?  According to Forrester, Through-Channel Marketing Automation or TCMA is a category of channel technology that  Read Post
Q&A: Webinar - 'How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences' [Now On-Demand]
Q&A: Webinar - 'How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences' [Now On-Demand] Prior to the presentation of our now on-demand webinar, I sat down with the CVO of Triptych, and host of How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences, Tami ... Read Post
The Power of Co-Branding in Channel Marketing
The Power of Co-Branding in Channel Marketing “Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too”   Read Post
Why Your TCMA Platform Needs to be a Software-as-a-Service
Why Your TCMA Platform Needs to be a Software-as-a-Service Through-Channel Marketing Automation (TCMA) platforms allow businesses with distributed marketing programs to organize and distribute content and co-branded collateral as well as encourage ... Read Post
Forrester Channel Tech Stack [2021 UPDATE]
Forrester Channel Tech Stack [2021 UPDATE] [UPDATE] Forrester Channel Software Tech Stack 2021 Released Triptych is pleased to be listed in the 2021 Channel Software Tech Stack from Forrester's Jay McBain. With our first appearance ... Read Post
5 Qualities of Successful Channel Partner Incentive Programs
5 Qualities of Successful Channel Partner Incentive Programs What is a Channel Partner Incentives?  Although very different, the relationship between supplier and partner in a channel partnership does share similarities to the relationship between ... Read Post
What is Channel Partner Enablement and How Can You do it Right?
What is Channel Partner Enablement and How Can You do it Right? What is Channel Partner Enablement? Read Post
3 Examples of Common Channel Partner Types to Help You Discover Yours
3 Examples of Common Channel Partner Types to Help You Discover Yours Once you’ve done the groundwork to establish that a channel partner marketing is the right direction for your organization, you’ll need to decide which type of partnership will be the most ... Read Post
Plan for Success: 6 Things to Consider Before Starting a Channel Program
Plan for Success: 6 Things to Consider Before Starting a Channel Program The benefits of channel marketing can be very appealing to sales and marketing departments of all shapes and sizes. Unfortunately, channel isn’t right for everyone. Choosing to start a ... Read Post
Why is Channel Marketing More Challenging than Traditional Marketing?
Why is Channel Marketing More Challenging than Traditional Marketing? In previous blogs focused on channel marketing, we’ve discussed what channel marketing is, why it’s beneficial, how to do it right, and even a few of the challenges it presents; along with ... Read Post