Marketing and Sales Support | Triptych

How Does TCMA Encourage Greater Channel Partner Participation?
 How Does TCMA Encourage Greater Channel Partner Participation? Posted on October 19th, 2021 by Cameron Schulz How Does TCMA Encourage Greater Channel Partner Participation?  According to Forrester, Through-Channel Marketing Automation or TCMA is a category of channel technology that  Read Post
Q&A: Webinar - 'How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences' [Now On-Demand]
 Q&A: Webinar - 'How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences' [Now On-Demand] Posted on September 23st, 2021 by Alise Houserman Prior to the presentation of our now on-demand webinar, I sat down with the CVO of Triptych, and host of How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences, Tami ... Read Post
The Power of Co-Branding in Channel Marketing
 The Power of Co-Branding in Channel Marketing Posted on September 16th, 2021 by Triptych “Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too”   Read Post
Why Your TCMA Platform Needs to be a Software-as-a-Service
 Why Your TCMA Platform Needs to be a Software-as-a-Service Posted on July 1st, 2021 by Triptych Through-Channel Marketing Automation (TCMA) platforms allow businesses with distributed marketing programs to organize and distribute content and co-branded collateral as well as encourage ... Read Post
Forrester Channel Tech Stack [2021 UPDATE]
 Forrester Channel Tech Stack [2021 UPDATE] Posted on June 9th, 2021 by Triptych [UPDATE] Forrester Channel Software Tech Stack 2021 Released Triptych is pleased to be listed in the 2021 Channel Software Tech Stack from Forrester's Jay McBain. With our first appearance ... Read Post
5 Qualities of Successful Channel Partner Incentive Programs
 5 Qualities of Successful Channel Partner Incentive Programs Posted on November 12th, 2020 by Cameron Schulz What is a Channel Partner Incentives?  Although very different, the relationship between supplier and partner in a channel partnership does share similarities to the relationship between ... Read Post
What is Channel Partner Enablement and How Can You do it Right?
 What is Channel Partner Enablement and How Can You do it Right? Posted on October 15th, 2020 by Cameron Schulz What is Channel Partner Enablement? Read Post
3 Examples of Common Channel Partner Types to Help You Discover Yours
 3 Examples of Common Channel Partner Types to Help You Discover Yours Posted on September 22st, 2020 by Triptych Once you’ve done the groundwork to establish that a channel partner marketing is the right direction for your organization, you’ll need to decide which type of partnership will be the most ... Read Post
Plan for Success: 6 Things to Consider Before Starting a Channel Program
 Plan for Success: 6 Things to Consider Before Starting a Channel Program Posted on September 7th, 2020 by Cameron Schulz The benefits of channel marketing can be very appealing to sales and marketing departments of all shapes and sizes. Unfortunately, channel isn’t right for everyone. Choosing to start a ... Read Post
Why is Channel Marketing More Challenging than Traditional Marketing?
 Why is Channel Marketing More Challenging than Traditional Marketing? Posted on September 4th, 2020 by Cameron Schulz In previous blogs focused on channel marketing, we’ve discussed what channel marketing is, why it’s beneficial, how to do it right, and even a few of the challenges it presents; along with ... Read Post
Previous Next

Subscribe to Updates

Topics

see all