Marketing and Sales Support | Triptych

3 Examples of Common Channel Partner Types to Help You Discover Yours
3 Examples of Common Channel Partner Types to Help You Discover Yours Once you’ve done the groundwork to establish that a channel partner marketing is the right direction for your organization, you’ll need to decide which type of partnership will be the most ... Read Post
Plan for Success: 6 Things to Consider Before Starting a Channel Program
Plan for Success: 6 Things to Consider Before Starting a Channel Program The benefits of channel marketing can be very appealing to sales and marketing departments of all shapes and sizes. Unfortunately, channel isn’t right for everyone. Choosing to start a ... Read Post
Why is Channel Marketing More Challenging than Traditional Marketing?
Why is Channel Marketing More Challenging than Traditional Marketing? In previous blogs focused on channel marketing, we’ve discussed what channel marketing is, why it’s beneficial, how to do it right, and even a few of the challenges it presents; along with ... Read Post
The Channel is advancing—make sure your channel software is too
The Channel is advancing—make sure your channel software is too The end of June marked the release of Forrester’s Q2 Channel Software Tech Stack 2020, which recognized Triptych in the mix of Through-Channel Marketing Automation platforms. Along with ... Read Post
Triptych Listed in Forrester Channel Tech Stack 2020 Release
Triptych Listed in Forrester Channel Tech Stack 2020 Release Following the release of Forrester’s most recent Tech Stack, Triptych is thrilled to have earned a standing among the top Through-Channel Marketing Automation (TCMA) providers for our ... Read Post
What’s driving eyebrow-raising matches and consolidation in SaaS?
What’s driving eyebrow-raising matches and consolidation in SaaS? As sales enablement startups grapple with profitability, those of us watching the industry closely have noticed some unusual partnerships and consolidation in the past few years. It may not ... Read Post
Sales compliance: How to conquer misalignment amid heavy regulation
Sales compliance: How to conquer misalignment amid heavy regulation   Read Post
4 keys to developing better B2B marketing materials.
4 keys to developing better B2B marketing materials.   Read Post
What true sales-marketing alignment looks like and how to achieve it in your business.
What true sales-marketing alignment looks like and how to achieve it in your business.   Read Post
How to balance compliance and creativity when creating content in regulated industries.
How to balance compliance and creativity when creating content in regulated industries.   Read Post