Marketing and Sales Support | Triptych

Why Your TCMA Platform Needs to be a Software-as-a-Service
Why Your TCMA Platform Needs to be a Software-as-a-Service Through-Channel Marketing Automation (TCMA) platforms allow businesses with distributed marketing programs to organize and distribute content and co-branded collateral as well as encourage ... Read Post
Forrester Channel Tech Stack [2021 UPDATE]
Forrester Channel Tech Stack [2021 UPDATE] [UPDATE] Forrester Channel Software Tech Stack 2021 Released Triptych is pleased to be listed in the 2021 Channel Software Tech Stack from Forrester's Jay McBain. With our first appearance ... Read Post
5 Qualities of Successful Channel Partner Incentive Programs
5 Qualities of Successful Channel Partner Incentive Programs What is a Channel Partner Incentives?  Although very different, the relationship between supplier and partner in a channel partnership does share similarities to the relationship between ... Read Post
What is Channel Partner Enablement and How Can You do it Right?
What is Channel Partner Enablement and How Can You do it Right? What is Channel Partner Enablement? Read Post
3 Examples of Common Channel Partner Types to Help You Discover Yours
3 Examples of Common Channel Partner Types to Help You Discover Yours Once you’ve done the groundwork to establish that a channel partner marketing is the right direction for your organization, you’ll need to decide which type of partnership will be the most ... Read Post
Plan for Success: 6 Things to Consider Before Starting a Channel Program
Plan for Success: 6 Things to Consider Before Starting a Channel Program The benefits of channel marketing can be very appealing to sales and marketing departments of all shapes and sizes. Unfortunately, channel isn’t right for everyone. Choosing to start a ... Read Post
Why is Channel Marketing More Challenging than Traditional Marketing?
Why is Channel Marketing More Challenging than Traditional Marketing? In previous blogs focused on channel marketing, we’ve discussed what channel marketing is, why it’s beneficial, how to do it right, and even a few of the challenges it presents; along with ... Read Post
The Channel is advancing—make sure your channel software is too
The Channel is advancing—make sure your channel software is too The end of June marked the release of Forrester’s Q2 Channel Software Tech Stack 2020, which recognized Triptych in the mix of Through-Channel Marketing Automation platforms. Along with ... Read Post
What’s driving eyebrow-raising matches and consolidation in SaaS?
What’s driving eyebrow-raising matches and consolidation in SaaS? As sales enablement startups grapple with profitability, those of us watching the industry closely have noticed some unusual partnerships and consolidation in the past few years. It may not ... Read Post
Sales compliance: How to conquer misalignment amid heavy regulation
Sales compliance: How to conquer misalignment amid heavy regulation   Read Post