Marketing and Sales Support | Triptych

B2B Omnichannel Marketing Model
B2B Omnichannel Marketing Model B2B. B2C. B2B2C. D2C. R2D2—okay, so that last one has nothing to do with marketing, but I bet some of you had to think about it for a moment. It seems the list of marketing acronyms grows ... Read Post
Challenges of Omnichannel Marketing [Infographic]
Challenges of Omnichannel Marketing [Infographic] If pivoting to and embracing an omnichannel marketing strategy were simple, it’s likely that every B2B marketer would have already done it. That's not the case, however. B2B marketers have ... Read Post
The Benefits of Omnichannel Marketing in 2021:
The Benefits of Omnichannel Marketing in 2021: Much like the omnichannel strategy itself forms a series of chain reactions—moving consumers from one channel to the next based on their previous interactions—the benefits of omnichannel ... Read Post
Omnichannel Marketing: 5 Ways to Start Connecting Your Channels
Omnichannel Marketing: 5 Ways to Start Connecting Your Channels If it wasn’t made clear by the nearly 20 mentions over the last three blogs—including one entirely dedicated to the topic—omnichannel marketing is all about connection. As a marketing ... Read Post
Omnichannel Marketing: Why  Connected Channels Bare Better Experiences
Omnichannel Marketing: Why  Connected Channels Bare Better Experiences In our previous blog, What is Omnichannel Marketing? we shared how omnichannel is defined and what an omnichannel marketing strategy involves. Of the many complex parts that make up an ... Read Post
What is Omnichannel Marketing?
What is Omnichannel Marketing? The word omnichannel is formed from the prefix, ‘omni,’ and the root word, ‘channel.’ To understand what omnichannel marketing is, let’s take a look at how each part of the word is defined. ... Read Post
Omnichannel Marketing: The Most Predicted B2B Marketing Trend for 2021
Omnichannel Marketing: The Most Predicted B2B Marketing Trend for 2021 It may feel like December 77th, 2020, but the new year really is here, and 2021 has a lot of work to do to meet the expectations that emerged from the pandemonium that preceded it. B2B ... Read Post
Simplify Your Tech Stack – 4 Benefits of Integrating & Consolidating
Simplify Your Tech Stack – 4 Benefits of Integrating & Consolidating The phrase ‘less is more’ has never rung truer than it does in 2021. The mass influx of challenges and changes in last year were enough to last most people a lifetime. In fact, some of the ... Read Post
Sales Enablement: Remote Work & The Imperative Sales Empowerment Shift
Sales Enablement: Remote Work & The Imperative Sales Empowerment Shift The COVID-19 pandemic has had many profound and permanent effects on the way that sellers sell, and buyers buy. Furthermore, in the whirlwind of transition many sales enablement strategies ... Read Post
Miniseries: SaaS vs IaaS
Miniseries: SaaS vs IaaS In the second installment of our miniseries the comparison is between Software as a Service (SaaS) and Infrastructure as a Service (IaaS) – the third and final most common variation of ... Read Post