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CX vs CS – Customer Experience vs. Customer Service
 CX vs CS – Customer Experience vs. Customer Service Posted on June 15th, 2021 by Triptych Customer experience (CX) and customer service are not the same, but they’re not exactly rivals like the title of this blog might suggest. Quite the contrary, the two are heavily ... Read Post
Forrester Channel Tech Stack [2021 UPDATE]
 Forrester Channel Tech Stack [2021 UPDATE] Posted on June 9th, 2021 by Triptych [UPDATE] Forrester Channel Software Tech Stack 2021 Released Triptych is pleased to be listed in the 2021 Channel Software Tech Stack from Forrester's Jay McBain. With our first appearance ... Read Post
6 Tips for Creating Brand Differentiation [Infographic]
 6 Tips for Creating Brand Differentiation [Infographic] Posted on June 1st, 2021 by Triptych In highly competitive markets, it doesn’t pay to blend in. Successful brands create their own spotlight by bringing attention to the characteristics that make them stand out while their ... Read Post
From Personalization to HYPER-Personalization
 From Personalization to HYPER-Personalization Posted on May 26th, 2021 by Cameron Schulz   Read Post
What is Customer Experience (CX)?
 What is Customer Experience (CX)? Posted on May 20th, 2021 by Cameron Schulz Perception. When researching how to explain Customer Experience (CX), it quickly became clear that most thought leaders and experts on the subject agree that CX is all about how the ... Read Post
How Omnichannel Marketing Can Improve Your Customer Experience (CX)
 How Omnichannel Marketing Can Improve Your Customer Experience (CX) Posted on May 17th, 2021 by Cameron Schulz Omnichannel and Customer Experience (CX) might win the award for the marketing industry topics with the most buzz in 2021. Maybe you think it’s a bit early to make such a bold prediction, ... Read Post
B2B Omnichannel Marketing Model
 B2B Omnichannel Marketing Model Posted on March 9th, 2021 by Cameron Schulz B2B. B2C. B2B2C. D2C. R2D2—okay, so that last one has nothing to do with marketing, but I bet some of you had to think about it for a moment. It seems the list of marketing acronyms grows ... Read Post
Challenges of Omnichannel Marketing [Infographic]
 Challenges of Omnichannel Marketing [Infographic] Posted on March 5th, 2021 by Cameron Schulz If pivoting to and embracing an omnichannel marketing strategy were simple, it’s likely that every B2B marketer would have already done it. That's not the case, however. B2B marketers have ... Read Post
The Benefits of Omnichannel Marketing in 2021:
 The Benefits of Omnichannel Marketing in 2021: Posted on March 3rd, 2021 by Cameron Schulz Much like the omnichannel strategy itself forms a series of chain reactions—moving consumers from one channel to the next based on their previous interactions—the benefits of omnichannel ... Read Post
Omnichannel Marketing: 5 Ways to Start Connecting Your Channels
 Omnichannel Marketing: 5 Ways to Start Connecting Your Channels Posted on February 26th, 2021 by Cameron Schulz If it wasn’t made clear by the nearly 20 mentions over the last three blogs—including one entirely dedicated to the topic—omnichannel marketing is all about connection. As a marketing ... Read Post
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