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Q&A: Webinar - 'How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences' [Now On-Demand]
Prior to the presentation of our now on-demand webinar, I sat down with the CVO of Triptych, and host of How to Realign...
Centralize all your branded multichannel assets and make it possible for marketing to serve your entire channel partner network – not just the squeaky wheel – making your partner experience a true competitive advantage.Learn More
Channel partners across your network need to act quickly and deliver the right content to their customers and potential customers. Between running their own business and trying to market your product to their audience, they don’t have time to waste sorting through countless logins, disjointed systems, and haphazard repositories to find what they need.
Concurrently, your marketing team is stretched thin and ill-equipped to immediately dedicate their time to dozens of requests from every partner in your large, distributed partner network. As requests accumulate, the wait time increases, and channel partner support plummets, likely resulting in the loss of numerous sales.
Centralizing channel marketing content into a single through-channel marketing automation platform that’s highly accessible to sales, marketers no longer have to handle numerous repeat requests for the same piece of content. Scalability is critical for marketing to create effective sales collateral that supports thousands or tens-of-thousands of channel partners.
Your channel partners may be wasting nearly half their time trying to find the right materials, and—even after all that time—chances are they gave up and never found what they were looking for. Partners are wasting valuable selling time, and your brand still isn’t being seen by customers in the end.
Consider these stats:
On average, a third of a marketer’s time is spent completing repetitive tasks.
The average B2B firm spends an extra $120k per year on headcount to produce the same volume of content as a firm that invested in content efficiency.
Channel sales partners spend on average 440 hours per year searching for the right content.
As much as 80% of the content generated by marketing is ignored by the channel partners it was created for.
With Triptych, pre-approved messaging is distributed through a user-friendly platform and repetitive tasks are completed by automation. Providing channel partners with one platform to deliver necessary content on-demand puts them back in the field having meaningful face time with customers and prospects.
Give your channel partners exactly what they need, when they need it, in one centralized through-channel marketing automation portal that knows them and suggests the best content for their unique audience. Triptych does more than intelligently deliver sales collateral. Triptych is your strategic partner, delivering channel partner support that improves your partner experience and boosts partner loyalty.
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