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Marketing and Sales Support | Triptych
Improve Customer Experience with Omnichannel Marketing for AEP
Posted on
September 17th, 2020
by Cameron Schulz
The importance of customer experience (CX) can’t be overstated—especially in the healthcare insurance industry. In a recent study it was found that 94% of health insurance customers who ...
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5 Principles to Validate Consumer Trust & Close More Deals during AEP
Posted on
September 9th, 2020
by Triptych
Trust is one of the most important aspects of any agent-consumer relationship—especially in industries like healthcare and finance, which handle sensitive personal information and life ...
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Plan for Success: 6 Things to Consider Before Starting a Channel Program
Posted on
September 7th, 2020
by Cameron Schulz
The benefits of channel marketing can be very appealing to sales and marketing departments of all shapes and sizes. Unfortunately, channel isn’t right for everyone. Choosing to start a ...
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Why is Channel Marketing More Challenging than Traditional Marketing?
Posted on
September 4th, 2020
by Cameron Schulz
In previous blogs focused on channel marketing, we’ve discussed what channel marketing is, why it’s beneficial, how to do it right, and even a few of the challenges it presents; along with ...
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Take a Break!: 12 Books to Help you Survive AEP with your Sanity
Posted on
August 27th, 2020
by Cameron Schulz
Annual Enrollment Period (AEP). Annual Election Period (AEP). No matter what you call it, AEP is serious business—and for good reason—but even the most motivated and dedicated sales or ...
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Dos and Don’ts of using Social Media for AEP 2021
Posted on
August 13th, 2020
by Cameron Schulz
In March, our blog Hashtag Healthcare discussed the importance of social media in healthcare marketing and how to use it right. With Annual Election (or Enrollment) Period—AEP—around the ...
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The Channel is advancing—make sure your channel software is too
Posted on
August 5th, 2020
by Triptych
The end of June marked the release of Forrester’s Q2 Channel Software Tech Stack 2020, which recognized Triptych in the mix of Through-Channel Marketing Automation platforms. Along with ...
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4 Visual Formats to Create More Helpful Content for AEP 2021
Posted on
July 31st, 2020
by Triptych
The nearly 10 months that fall around the Annual Election, or Enrollment, Period (AEP) for healthcare are all about preparation. Sales and marketing are (or should be) working together to ...
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Consultative Selling AEP 2021—Step One: Discovery
Posted on
July 22st, 2020
by Cameron Schulz
In our blog, Consultative Selling: Win More during AEP 2021 the process for consultative selling is broken down into 5 essential steps. The initial step, Discovery, is described in the ...
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Triptych Listed in Forrester Channel Tech Stack 2020 Release
Posted on
July 9th, 2020
by Triptych
Following the release of Forrester’s most recent Tech Stack, Triptych is thrilled to have earned a standing among the top Through-Channel Marketing Automation (TCMA) providers for our ...
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