Who are we?

We’ve seen too many inefficiencies fly under the radar and hold companies back. Our expertise in through-channel marketing and field sales support enables small marketing teams to support distributed sales forces at scale.

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Enablement Versus Empowerment: Which is Better For Your Organization?

Enablement Versus Empowerment: Which is Better For Your Organization?

"Lead from the back — and let others believe they are in front."

Nelson Mandela

Separating the meanings of “empowerment” and “enablement” may seem like splitting hairs. For leaders in sales and marketing, however, to empower or to enable is a question of real strategy. Our new infographic delves into the differences between the two, and how to make the empowerment shift within your sales organization.

 

EnablementvsEmpowermentInfographic

Why you should lead, not manage, to achieve success

Without empowerment, your sales reps don’t have the necessary intel on their customers. They lack the autonomy to innovate and exceed sales expectations. Plus, they don't feel satisfied at work. As a result, you end up managing rather than leading.

Empowerment sends a message. For employees, it’s a reminder: You have the full support of your leaders. For managers, that message is a forecast: You have complete faith in your team and can expect growth as a result.

 

What are Co-Op Funds & How do They Benefit Channel Partner Programs?

What are Co-Op Funds & How do They Benefit Channel Partner Programs?

What are Co-Op Funds: Co-Op funds, also known as Marketing Development Funds (MDF), are financial resources that distributed marketers may offer to...

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TCMA Functionality You Need to Improve Your Channel Partner Experience

TCMA Functionality You Need to Improve Your Channel Partner Experience

In the second and final installment of our Channel Partner Experience (PX) series, we offered several suggestions for ‘how to do PX right.’ Let’s...

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Your Through-Channel Marketing Automation Implementation Checklist:

Your Through-Channel Marketing Automation Implementation Checklist:

Vetting a technology vendor for a new through-channel marketing automation platform? Implementation is a critical consideration, but it can be...

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