Marketing and Sales Support | Triptych

3 Examples of Common Channel Partner Types to Help You Discover Yours
3 Examples of Common Channel Partner Types to Help You Discover Yours Once you’ve done the groundwork to establish that a channel partner marketing is the right direction for your organization, you’ll need to decide which type of partnership will be the most ... Read Post
Improve Customer Experience with Omnichannel Marketing for AEP
Improve Customer Experience with Omnichannel Marketing for AEP The importance of customer experience (CX) can’t be overstated—especially in the healthcare insurance industry. In a recent study it was found that 94% of health insurance customers who ... Read Post
5 Principles to Validate Consumer Trust & Close More Deals during AEP
5 Principles to Validate Consumer Trust & Close More Deals during AEP Trust is one of the most important aspects of any agent-consumer relationship—especially in industries like healthcare and finance, which handle sensitive personal information and life ... Read Post
Plan for Success: 6 Things to Consider Before Starting a Channel Program
Plan for Success: 6 Things to Consider Before Starting a Channel Program The benefits of channel marketing can be very appealing to sales and marketing departments of all shapes and sizes. Unfortunately, channel isn’t right for everyone. Choosing to start a ... Read Post
Why is Channel Marketing More Challenging than Traditional Marketing?
Why is Channel Marketing More Challenging than Traditional Marketing? In previous blogs focused on channel marketing, we’ve discussed what channel marketing is, why it’s beneficial, how to do it right, and even a few of the challenges it presents; along with ... Read Post
Take a Break!: 12 Books to Help you Survive AEP with your Sanity
Take a Break!: 12 Books to Help you Survive AEP with your Sanity Annual Enrollment Period (AEP) is serious business—and for good reason—but even the most motivated and dedicated sales or marketing employee needs to break up the solemnity. In this week’s ... Read Post
Dos and Don’ts of using Social Media for AEP 2021
Dos and Don’ts of using Social Media for AEP 2021 In March, our blog Hashtag Healthcare discussed the importance of social media in healthcare marketing and how to use it right. With Annual Enrollment Period (AEP) around the corner, it's ... Read Post
The Channel is advancing—make sure your channel software is too
The Channel is advancing—make sure your channel software is too The end of June marked the release of Forrester’s Q2 Channel Software Tech Stack 2020, which recognized Triptych in the mix of Through-Channel Marketing Automation platforms. Along with ... Read Post
4 Visual Formats to Create More Helpful Content for AEP 2021
4 Visual Formats to Create More Helpful Content for AEP 2021 The nearly 10 months that fall around the Annual Enrollment Period (AEP) for healthcare are all about preparation. Sales and marketing are (or should be) working together to prepare the ... Read Post
Consultative Selling AEP 2021—Step One: Discovery
Consultative Selling AEP 2021—Step One: Discovery In our blog, Consultative Selling: Win More during AEP 2021 the process for consultative selling is broken down into 5 essential steps. The initial step, Discovery, is described in the ... Read Post