Unlock Smarter Spending with Co-op and Market Development Funds

In distributed sales environments, one of the biggest hurdles to marketing adoption is cost. Field reps often hesitate to use available materials simply because they don't want to pay out of pocket or navigate unclear reimbursement processes. That’s where Triptych’s Co-op and Market Development Funds come in.

These powerful built-in features allow organizations to share the cost of marketing materials with field teams—directly through the platform.

What Are Co-op and Market Development Funds?

Co-op and Market Development Funds are two funding mechanisms designed to make it easier for users to access the materials they need to sell and market more effectively.

• Co-op Funds are flexible, non-expiring funds that can be applied to orders, shipping, or both.

• Market Development Funds are similar, but include expiration dates—a useful tool for driving engagement within a set timeframe.

Both appear in a user’s account balance and can be applied during checkout. Clients can fund these accounts, set order/shipping allocation percentages, and even trigger bonus funds—all while tracking usage and ROI from the admin view.

Why It Matters

When reps can use company-sponsored funds to support their efforts, they’re more likely to act. That translates to:

• Higher platform engagement

• Faster campaign execution

• Greater brand consistency

• Increased ROI on your marketing spend

Pro tip: Co-op and Market Development Funds reduce cost barriers for users—encouraging broader engagement with your marketing content and increasing platform adoption and utilization.

Built for Control, Designed for Simplicity

While users see an intuitive, streamlined experience, Triptych provides robust controls on the backend. Admin users can:

• Set and edit budgets by user

• Define order and shipping allocation percentages

• View transaction history and fund usage

• Award bonuses to incentivize specific behavior

• Enable automated email notifications and expiration alerts

Getting Started

Already a Triptych user? Co-op and Market Development Funds may already be available on your site—or just a few toggles away. Not sure if they’re enabled? We’re happy to help you review and optimize your setup.

Let’s Talk ROI

Ready to empower your teams and stretch your marketing budget further? Reach out to your designated Account Executive or click the button below to get connected with the right person.