What are Co-Op Funds & How do They Benefit Channel Partner Programs?
What are Co-Op Funds: Co-Op funds, also known as Marketing Development Funds (MDF), are financial resources that distributed marketers may offer to...
We’ve seen too many inefficiencies fly under the radar and hold companies back. Our expertise in through-channel marketing and field sales support enables small marketing teams to support distributed sales forces at scale.
3 min read
Triptych
:
May 28, 2020 at 8:15 AM
As tech-savvy as we may think we are these days, knowing how to make a true human connection through technology is still something we, as a population, have far from mastered. As a profession, sales may be even further behind the curve due to its negative stereotype (that’s a topic for another time though). Texts are quick and easy, but they can also be impersonal and bothersome. Emails are one in hundreds that people receive every day. And cold calls aren’t just aptly named because they’re unsolicited. All of which, has been amplified since the onset of an unexpected pandemic that confined most of us to our homes, knocked “business as usual” off its axis, and forced sales to go fully digital.
Now that things have calmed down a bit, and we’ve had ample time to think and breathe, it’s very apparent that this has changed the landscape of sales permanently. The question is, how do salespeople achieve the same level of human connection that is gained during an in-person meeting while maintaining their distance? Ultimately, the prospect needs to know that they are, indeed, still speaking with a human. People in the industry are getting creative to find the answer, and we’ve noticed a few key elements that are common amongst their ideas.
Ordinarily, salespeople utilize physical meetings to establish strong relationships with their prospects, but things have been far from ordinary since the beginning of the pandemic, and it’s unlikely that ordinary will ever be quite what it used to be. In the same webinar from HubSpot mentioned earlier, the last words were given to Dan Wardle who chose, “Be human” as the most important piece of advice to share with their audience. The human experience is more similar than ever due to the regulations created to keep the public safe—embrace it. Be empathetic. Be positive. Be real. Be human.
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