Who are we?

We’ve seen too many inefficiencies fly under the radar and hold companies back. Our expertise in through-channel marketing and field sales support enables small marketing teams to support distributed sales forces at scale.

2 min read

Navigating the Essential Merger of Sales Execution and Artificial Intelligence with Genius Drive

Navigating the Essential Merger of Sales Execution and Artificial Intelligence with Genius Drive

In the fast-paced landscape of sales, adaptation is key to success. Today, more than ever, sales professionals are leaning into the power of artificial intelligence (AI) to meet the evolving needs of their customers. In a recent episode of the Sales Execution Podcast, Tom Pisello, aka the ROI guy, engages in a thought-provoking conversation with our own Jake Gould, Director of Enablement and Marketing Analytics here at Triptych. Together, they explore the critical intersection of sales execution and AI.

The Need for Intelligence in Sales:

Jake delves into the necessity of intelligence in sales, especially in the context of meeting customer expectations. With the advent of technologies like chatbots and virtual assistants, customers expect personalized and rapid responses. Intelligence becomes the driving force behind scaling sales operations efficiently and complying with regulations.

"Companies are really trying to meet the marketplace where it's at with tools like chatbots and virtual assistants. They need to scale to a lot of people, captive and non-captive people. They need it fast and they need it regulated." - Jake Gould

Elevated Customer Expectations:

Customer expectations have reached new heights, demanding personalized and timely interactions. Sellers must be equipped with deep insights into buyers' needs and preferences to deliver a tailored experience. However, meeting these expectations poses challenges, particularly in regulated industries where compliance requirements can delay proposal delivery.

"Buyers anticipate that when you arrive somehow on their radar, you should know a lot more about them or their needs. So we are elevated, right, as buyers to say, 'Meet me faster in my journey. Meet me where I'm at.'" - Jake Gould

Sales and Marketing Alignment:

The conversation shifts to the pivotal role of sales and marketing alignment in creating a scalable and efficient sales process. Collaboration between these departments ensures the delivery of relevant content to empower sellers and enhance customer experiences.

"The idea of this really important alignment between marketing and sales and understanding that people are craving information and speed is crucial." - Jake Gould

Balancing AI and the Human Element:

While AI plays a crucial role in streamlining processes and providing insights, Jake highlights the irreplaceable human element in sales—trust. Building trust with customers requires personalized interactions that go beyond AI capabilities, emphasizing the importance of maintaining a balance between technology and human touch.

"People buy from people that they trust and know. We still need humans to deliver the last mile." - Jake Gould

The essential merger of sales execution and artificial intelligence presents both opportunities and challenges for sales professionals. By embracing intelligence-driven strategies and maintaining a human-centric approach, organizations can thrive in the dynamic world of sales. As Tom Pisello aptly summarizes, "Keep selling, and keep embracing the power of intelligence."

This podcast episode serves as a guiding light for sales professionals seeking to leverage the transformative potential of AI in their sales endeavors. As the sales landscape continues to evolve, adaptation and innovation remain key drivers of success.



Simplify AEP Madness with Triptych: Empowering Healthcare Providers and Beyond

Simplify AEP Madness with Triptych: Empowering Healthcare Providers and Beyond

As the Annual Enrollment Period (AEP) approaches, healthcare providers across the industry brace themselves for what can only be described as a...

Read More
Sales Automation Showdown: Why Triptych Outshines Seismic

Sales Automation Showdown: Why Triptych Outshines Seismic

In today's dynamic business landscape, excelling in marketing and sales enablement is vital for companies striving to maintain a competitive edge....

Read More