2020 Foresight - 3 big predictions for the shifting B2B space


Three Big Predictions for the Shifting B2B Space...

The B2B space continues to shift, and we’re on the edge of some major technological strides that shake up the sector, particularly as Big Data has cemented its relevance and artificial intelligence continues to disrupt every industry from retail to financial services to automotive.

Looking ahead, our new whitepaper offers three big predictions heading into the next decade:

  • B2B firms will further leverage AI to shorten the sales cycle
  • B2B firms will begin to embrace, not loathe, compliance
  • More consolidation, unlikely partnerships among sales enablement companies