In the last few years we have seen a massive evolution in B2B buyer interactions that has transformed the way that sales and marketing can contribute to the business and the value of customer experience and its impact on revenue. In order to succeed, organizations must understand how B2B buyers truly behave, debunk myths and validate the realities to transform growth strategies in today's complex buying landscape. Insights about how buyers want to purchase B2B offerings are essential for driving growth and go-to-market strategies aligned to the buyer’s journey.
It is through the alignment of the marketing and sales motions that organizations are outperforming their peers. SiriusDecisions’ benchmark data reveals a common set of characteristics that drive high performance marketing and sales effectiveness in a digital world, and, in turn, drive improved sales performance.
Listen to guest speaker Dara Schulenburg, Principal Analyst for Forrester Sirius Decisions, and Tami Marek, Chief Visionary Officer for Triptych, for an engaging conversation about sales and marketing effectiveness. During the webinar they share: