ON-DEMAND Triptych Webinar Ft. Forrester 2021 B2B Buying Study Data

Announcing... How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences ON-DEMAND

Triptych is excited to announce that the recording of our webinar with guest speaker, Barbie Mattie from Forrester is now available on-demand. During the webinar, How to Realign You CX Strategy to Shifting Buying Behaviors & Preferences, our speakers explored the evolution of B2B buyers and how you can realign your CX strategy to the most recent shifts in buyer behaviors. Read a short overview of the webinar topic and get to know our speakers in the blog below or click the button to watch the webinar on-demand now!

Gain Actionable Buyer Insights for More Relevant Customer Experiences

80% of marketers agree that customer experience is the greatest business differentiator, and 72% simultaneously agree that meeting customer expectations is more difficult than it was a year ago. The most effective method for overcoming the mounting challenges that come with CX is to maintain a thorough understanding of current buyer expectations.  

During the hour, Barbie presents data from Forrester’s 2021 B2B Buying Study and shares insights that you can use to realign your CX strategy for maximum impact. You’ll also hear from Tami, how you can leverage Forrester’s buyer insights along with the Triptych Platform to streamline your CX strategy and deliver a CX strategy that’s effective and efficient. 

Our Presenters

Host: Tami Marek-Loper: President & Chief Visionary Officer at The Marek Group Inc. & Triptych

Tami Marek-Loper is a veteran sales and marketing professional with over 25 years of work in the industry.  20+ years of experience in printing, marketing, and technology have culminated in her position as President and Co-Owner of The Marek Group, a leading turn-key marketing execution company that specializes in print, promotions, mail, incentives, kitting, fulfillment, and channel enablement. She is skilled at drawing business insights from data to optimize client sales and marketing processes and maximize client outcomes.  

Tami has  worked with numerous companies across a wide variety of industries with a hyper-focus on B2B, B2B2C, and regulated business such as healthcare and financial services. She has helped some of America’s most well-known brands transform the way they gather, manage, recommend and distribute their sales and marketing content to the field. 

Tami has dedicated the majority of her career to developing and establishing The Marek Group as a leader in the Marketing industry. In 2015, she and the other leaders at The Marek Group established Triptych, a cloud-based Software as a Service (SaaS) that provides large, distributed sales teams with personalized content in any medium anywhere in the world exactly when they need it—even in industries with complex regulations. Triptych continuously grows and adapts—pushing the boundaries of technology to offer marketing automation to industries never thought possible. This cutting-edge field sales enablement technology is a result of the visionary thinking and passion that has helped Tami and The Marek Group provide their clients with unprecedented growth at an unmatched rate.  

Guest Speaker: Barbra “Barbie” Mattie: VP, Principal Analyst for Forrester 

Barbie Mattie is a sales and marketing professional with more than 20 years of experience in all facets of B2B and B2C, including market analysis, sales strategy, global go-to-market strategy, full lifecycle campaign development, execution, and measurement. 

Barbie joined Forrester through the acquisition of SiriusDecisions in 2019. Prior to SiriusDecisions, she spent more than 12 years at Advanced Micro Devices (AMD) developing her expertise in the semiconductor industry. She started at AMD developing online marketing programs, then went on to manage the team that performed all interactive execution for AMD.com in 13 countries. In her next position, Barbie took a more strategic role as global campaign manager executing B2B and B2C marketing campaigns that drove demand for PCs sold through the channel in 11 sub-regions. In her final role at AMD, she managed the team that determined global unit, share, margin, and revenue goals and equipped sales with channel strategies focused on market growth. 

Previous to AMD, she worked at the interactive agency Macquarium Intelligent Communications, managing cross-functional teams to execute B2B and B2C marketing campaigns for Fortune 500 companies, including Kimberly-Clark, Yahoo!, CIBA Vision, Akin Gump Strauss, Hauer and Feld LLP, Merial, and Novartis. She also developed and managed the website and customer loyalty program for Saab Cars USA’s North American headquarters. 

Barbara received her Bachelor of Business Administration in marketing from Loyola University in New Orleans. 

Click the button below to view the webinar and/or download the presentation slides to view at your convenience.

We hope you enjoy your session!