Marketing and Sales Support | Triptych

What are Co-Op Funds & How do They Benefit Channel Partner Programs?
What are Co-Op Funds & How do They Benefit Channel Partner Programs? What are Co-Op Funds: Co-Op funds, also known as Marketing Development Funds (MDF), are financial resources that distributed marketers may offer to subsidize the cost of partner marketing ... Read Post
TCMA Functionality You Need to Improve Your Channel Partner Experience
TCMA Functionality You Need to Improve Your Channel Partner Experience In the second and final installment of our Channel Partner Experience (PX) series, we offered several suggestions for ‘how to do PX right.’ Let’s recap our recommendations: Read Post
Your Through-Channel Marketing Automation Implementation Checklist:
Your Through-Channel Marketing Automation Implementation Checklist: Vetting a technology vendor for a new through-channel marketing automation platform? Implementation is a critical consideration, but it can be difficult to assess without knowing the ... Read Post
Channel Partner Optimization: The Key to Unlocking Enterprise Revenue
Channel Partner Optimization: The Key to Unlocking Enterprise Revenue Read Post
Channel Partner Experience – Part II: Challenges & How to Do It Right
Channel Partner Experience – Part II: Challenges & How to Do It Right Read Post
Channel Partner Experience - Part I: What is it & Why Should you Care?
Channel Partner Experience - Part I: What is it & Why Should you Care? What is channel partner experience? Channel partner experience (PX) is the perception of your brand that your partners develop throughout their interactions with you and the technology, ... Read Post
How Does TCMA Encourage Greater Channel Partner Participation?
How Does TCMA Encourage Greater Channel Partner Participation? How Does TCMA Encourage Greater Channel Partner Participation?  According to Forrester, Through-Channel Marketing Automation or TCMA is a category of channel technology that  Read Post
Q&A: Webinar - 'How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences' [Now On-Demand]
Q&A: Webinar - 'How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences' [Now On-Demand] Prior to the presentation of our now on-demand webinar, I sat down with the CVO of Triptych, and host of How to Realign Your CX Strategy to Shifting Buying Behaviors & Preferences, Tami ... Read Post
The Power of Co-Branding in Channel Marketing
The Power of Co-Branding in Channel Marketing “Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too”   Read Post
Why You Need a SaaS Through Channel Marketing Automation Platform
Why You Need a SaaS Through Channel Marketing Automation Platform Through-Channel Marketing Automation (TCMA) platforms allow businesses with distributed marketing programs to organize and distribute content and co-branded collateral as well as encourage ... Read Post